"Home Decor Ideas" Discovery Hub

About the Project: Referencing internal site data, publicly accessible industry surveys, qualitative customer insights, 3rd-party social commerce case studies, and competitor analyses, it became clear that a segment of customers were needing more upper-funnel content on our website.

Working with data analytics teams, we also discovered that this segment of customers tended to spend more, once they came down the purchase funnel. 

With this in mind, we (myself and the Product team) proposed a new type of landing page that melded discovery, inspiration, and shoppability into one landing page.

Objective:
Increase engagement on Walmart.com AND minimize the gap between inspiration/discovery for Home purchases

It was my job to guide the Product & Engineering teams to build an experience that resonated with our customer persona.​

Together, we asked the questions that would ultimately enable us to create a landing page that spoke to her specific needs.

​

• How was she interacting with Walmart Home currently? 

• What styles and rooms was she most interested in redecorating?

• How had our influencer collections performed with our customers?

• How was our current use of shoppable images working on site?

• What was important to her outside of room and style?

• What messaging and language should we use?

​

With historic customer shopping data and SEO keyword research via Brightedge, I wrote the UX copy and meta copy for this landing page.